Cindy's Boutique in Valley Junction

"The Fun Store With The Purple Door"

About Us

Cindy's Boutique in Valley Junction, in West Des Moines, IA, is the leading women's clothing store serving Dallas, Polk, and Story counties and surrounding areas since 1998. We carry trendy multi-generational fashions as well as jewelry, handbags, and much more.

To elevate your shopping experience, we offer personalized styling, fun Girls Get Together events, and our VIP Text Club and Rewards! Stay inspired with daily Facebook updates featuring new arrivals and style tips. Join our VIP Loyalty Card program for exclusive rewards, and enjoy domestic shipping or local pickup for added convenience. With fresh styles arriving daily, there’s always something fabulous waiting for you!

Our Story

Who We Are
Cindy’s Boutique was born from a genuine passion for helping women feel confident, stylish, and comfortable in what they wear every day. What started as a personal love for fashion quickly grew into something more meaningful—a welcoming boutique in the heart of Valley Junction where women of all ages can discover pieces that truly fit their lives. As the founder, Cindy built the boutique on the belief that fashion should never feel intimidating or out of reach. Instead, it should be fun, approachable, and empowering.

From the very beginning, the focus has been on creating a space where customers feel valued, understood, and inspired. Every item in the boutique is handselected with intention, ensuring it is not only on-trend, but also flattering, versatile, and easy to wear. Cindy’s Boutique specializes in multi-generational fashion, offering something for everyone—from timeless classics to trendy statement pieces—so whether you’re shopping for yourself, your daughter, or your mom, you’ll always find something special.

Beyond clothing, Cindy’s Boutique is about connection. Early on, building relationships with customers became just as important as curating inventory. That same spirit continues today through personalized styling, friendly conversations, and a warm, inviting atmosphere that makes every visit feel like catching up with a friend. From new arrivals added daily to thoughtfully chosen accessories, handbags, and jewelry, every detail is designed to make your shopping experience enjoyable and inspiring.

Why Choose Us
What truly sets Cindy’s Boutique apart is the personalized experience you receive from the moment you walk through the door. Unlike big-box stores that overwhelm with endless options, we carefully curate each collection so you can shop with confidence and ease. Our goal is to simplify fashion by offering pieces that mix, match, and transition effortlessly from day to night, season to season.

Customers can expect a relaxed, no-pressure environment where honest recommendations and styling assistance are always available. Whether you’re shopping for a special occasion or refreshing your everyday wardrobe, we take the time to help you find outfits that feel just right for your style, personality, and lifestyle. It’s not just about what you wear—it’s about how you feel when you wear it.

Cindy’s Boutique also brings a sense of community to the shopping experience. Through fun events like Sip ‘n Shop nights and Girls Get-Together gatherings, we create opportunities for women to connect, celebrate, and enjoy fashion in a social, uplifting setting. These experiences, along with perks like our VIP loyalty program and flexible shopping options like shipping or local pickup, are all part of what makes our boutique feel special.

At its heart, Cindy’s Boutique is more than a clothing store—it’s a place where women feel confident, inspired, and genuinely welcomed. We believe style has no age, and every woman deserves to feel beautiful in her own way. When you shop with us, you’re not just finding great pieces—you’re becoming part of a community that celebrates you.

*******************Be sure to check out and join our VIP Text Club and Rewards*************************

Areas Served

Our Professional Associations

Historic Valley Junction Foundation

What We Offer

Our Specialties include:

Cindy’s Boutique specializes in trendy multi-generational fashions that celebrate style at every age. From timeless classics to the latest must-haves, our collections are curated to offer something for everyone, whether you're shopping for yourself, your daughter, or your mom. We believe fashion is ageless and our boutique is designed to help women of all generations feel confident, stylish, and uniquely themselves.

Our Services include:

Personalized Styling: We'll help you find outfits that feel just right—tailored to your style, personality, and vibe.
Girls Get-Together Events: Host your next gathering at Cindy’s Boutique—perfect for luncheons, happy hour, ladies night out, birthdays, or any occasion worth celebrating. Enjoy a fun, relaxed shopping experience where every guest receives 20% off all inventory, and the hostess is rewarded with a $50 gift card. We provide beer, wine, soda, water, and light snacks so you can focus on enjoying time with your group while browsing the latest styles. Ask us about booking your event today.
Facebook Updates: Follow us for daily doses of style inspo, fresh arrivals, and boutique buzz.
VIP Loyalty Card Program: Shop more, earn more! Enjoy exclusive perks just for being a loyal fashionista.
Shipping & Pickup: Shop your way with domestic shipping or easy local pickup.
New Arrivals Daily: We’re always refreshing our racks! Stop in and discover something fabulous every day!

Our Brands include:

Lulu B
Charlie B
Tribal
Habitat
Saxx

Our Products include:

Women’s Clothing (Tops, Bottoms, Dresses, Outerwear)
Plus-Size XS-XXL Fashion
Accessories (Hats & Scarves)
Handbags & Purses
Jewelry (Necklaces, Earrings, Bracelets)
Trendy Statement Pieces
Gift Items

Testimonials

On 6/5/2026 Kristine Milburn had this to say:
The boutique is lovely. It caters to an older demographic but sells quality apparel.

On 6/21/2025 Josh E. had this to say:
One of my mom's favorite stores.

On 4/26/2025 Diane Bohlen had this to say:
Very helpful staff . Returns done in other merchandise only.

On 4/19/2025 Russ Chindlund had this to say:
This is the best boutique in the Metro in my opinion. My wife gets all her clothes here, they are so helpful! Get your wife a gift card, she will love it!

On 2/4/2025 Brook Dinsmore Baxter had this to say:
Love their selection of Lulu-B beach wear! Staff is courteous and helpful. I needed a different size that they were out of and the store was able to special order this Lulu-B item and it arrived in the store in less than a week.

Contact Us

Cindy's Boutique in Valley Junction
114 5th St West Des Moines, IA 50265
Phone: (515) 274-0118
Email: claneinvj@gmail.com

First Block on the Left-Hand Side once Entering Valley Junction

Where To Find Us

Payment Types Accepted

Checks, American Express, Discover, MasterCard, Visa, Debit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 5:00 PM
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 7:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM

News

Perfect for luncheons, happy hour, ladies night out, birthdays, or just because—enjoy a fun, private shopping experience where everyone scores 20% OFF all inventory and the hostess receives a $50 gift card 🎁
We’ll keep the good vibes going with beer, wine, soda, water, and light snacks 🍷🥂
Gather your crew, shop your favorites, and make it a night to remember—ask us about booking your event today!

🛍️✨ 20% OFF STOREWIDE! ✨🛍️
It’s the perfect time to refresh your wardrobe! Enjoy 20% OFF everything at Cindy’s Boutique in Valley Junction—from everyday favorites to standout pieces you’ll love all season long.
💃 Fashion you adore
🛒 Styles for every occasion
📍 Shop local in Valley Junction
Stop in and save while you shop—don’t miss out!

✨ Bright Prints, Bold Colors — In Store Now! ✨
Whether you’re packing for a spring vacation or just need a burst of color to get you through these winter days, Cindy’s Boutique has you covered! 🌺💛
Stop in today to shop our newest arrivals—fun prints, fresh colors, and outfits that instantly lift your mood.
📍 Located right here in Valley Junction
🛍️ New styles hitting the racks daily!
Come find something that makes you feel as good as it looks! 💖

Did you hear the great news? We have a VIP text club – we will be sending out special announcements, offers, and information! Plus receive Birthday Rewards!
Join today to save 20% OFF one regular price item!
Text: FASHION to: 515-385-1800 to join! Comment Done once you have joined! We look forward to seeing you soon!

Did you hear the great news? We have a VIP text club – we will be sending out special announcements, offers, and information! Join today to save 20% OFF your ENTIRE order! Text: FASHION to: 515-385-1800 to join! We look forward to seeing you soon!

Info

Join VIP Club!
VIP Rewards

FAQ

Do you offer personal styling services?

Yes! We offer full-service personal styling both in-store and by appointment. Whether you need a complete wardrobe update or an outfit for a special event, we’re here to help.

What sizes do you carry?

We’re proud to offer a wide range of sizes including regular and plus sizes. The standard sizing ranges from XS-XXL. Our goal is to help every woman feel confident and beautiful in what she wears.

Can I book a private shopping appointment or party?

Absolutely! Cindy’s Boutique offers private styling parties and shopping appointments—perfect for birthdays, girls’ night out, or bridal events. Ask about our In-Store Girls Night out!

How often do you get new arrivals?

We bring in new arrivals weekly to keep your wardrobe fresh and on-trend. Be sure to follow us Facebook or stop by regularly to see what’s new!

Do you offer gift cards?

Yes, of course we offer gift cards- great for birthdays, holidays, or just because!

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